Daniel Valentine

Daniel Valentine is a Principal Consultant specializing in Marketing Analytics, bringing over 14 years of robust experience to the field. She holds an MSc in Marketing Analytics from the London School of Economics, where her thesis focused on integrating machine learning into traditional marketing frameworks. Daniel has driven significant ROI improvements for clients across diverse industries, from e-commerce to B2B SaaS, through her roles at Stratagem Insights and Veridian Marketing Group. Her professional philosophy centers on transforming raw data into actionable intelligence, empowering marketers to make strategic decisions with confidence. Daniel is particularly adept at predictive modeling for customer lifetime value (CLTV) and developing sophisticated attribution models that unravel the complexities of digital touchpoints. Readers can expect her articles to demystify complex analytical concepts, offer practical implementation strategies, and provide cutting-edge insights into the future of data-driven marketing