Daniel Harris

Daniel Harris is a Principal Campaign Analyst at Stratagem Analytics, bringing over 14 years of dedicated experience to the field of marketing campaign insights. She holds an MBA with a specialization in Marketing Analytics from the University of California, Berkeley. Daniel's expertise lies particularly in predictive modeling for audience segmentation and optimizing engagement across diverse platforms. Before joining Stratagem, she was instrumental in establishing the Insights Division at Horizon Digital, where her innovative approaches to cross-channel attribution consistently delivered significant ROI improvements for their clients. Her professional philosophy centers on transforming raw data into actionable strategies, believing that every campaign has a story waiting to be uncovered. Readers can expect her articles to provide deep dives into data interpretation, practical methodologies for performance measurement, and forward-thinking strategies for leveraging analytics to drive superior marketing outcomes