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John Wilson

AI Recommendations: Proving Brand Lift in 2026
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AI Recommendations: Proving Brand Lift in 2026

Key Takeaways Implement A/B testing with a control group that receives generic recommendations and a test group receiving…

John Wilson 20 August 2026
AI Upsells: 47% Revenue Gap in 2026
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AI Upsells: 47% Revenue Gap in 2026

Only 18% of marketing leaders confidently attribute over 75% of their marketing-generated revenue. That’s a staggering figure in…

John Wilson 19 August 2026
Brand Affinity in 2026: Track AI Mentions Now
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Brand Affinity in 2026: Track AI Mentions Now

Understanding how AI agents influence brand affinity by meticulously tracking mentions is no longer optional; it’s a strategic…

John Wilson 18 August 2026
AI Agents: Boost 2026 Revenue by 25% with Geo-Data
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AI Agents: Boost 2026 Revenue by 25% with Geo-Data

There’s a staggering amount of misinformation circulating about how AI agents truly impact revenue, especially when geo-data is…

John Wilson 17 August 2026
CRM: Fixing AI Attribution for Silent Sales 2026
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CRM: Fixing AI Attribution for Silent Sales 2026

Key Takeaways Configure AI agent interaction tracking within your CRM by creating custom fields for “AI Interaction ID”…

John Wilson 17 August 2026
AI Agent Attribution: Maximize 2026 Marketing ROI
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AI Agent Attribution: Maximize 2026 Marketing ROI

Key Takeaways Implement a custom attribution model in your marketing platform to accurately credit AI agent interactions with…

John Wilson 17 August 2026
AI Selection: Why 2026 User Reviews Matter
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AI Selection: Why 2026 User Reviews Matter

The proliferation of AI agents across various business functions means that selecting the right tool has become a…

John Wilson 15 August 2026
AI Agent Attribution: 2026 CX Wins with GA4
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AI Agent Attribution: 2026 CX Wins with GA4

The quest for truly intelligent AI agents in marketing isn’t just about raw processing power; it’s about how…

John Wilson 13 August 2026
AI Agent ROI: 2026 Customer Experience Wins
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AI Agent ROI: 2026 Customer Experience Wins

AI agents are no longer a futuristic concept; they are actively reshaping how businesses interact with customers, directly…

John Wilson 12 August 2026
AI Agent Trends: Marketers Rethink 2026 Strategy
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AI Agent Trends: Marketers Rethink 2026 Strategy

Key Takeaways AI agent recommendation models will increasingly prioritize user intent over explicit clicks, demanding marketers shift focus…

John Wilson 11 August 2026

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Ann Bennett 13 March 2026
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Latest Posts

ANA AI Pause: CX Rethink for Marketers in 2026
04 Sep 2026
ANA AI Pause: CX Rethink for Marketers in 2026
AI Content Audit: 2026 Marketing Myths Busted
04 Sep 2026
AI Content Audit: 2026 Marketing Myths Busted
AI Agents: 40% of Brand Discovery by 2027
04 Sep 2026
AI Agents: 40% of Brand Discovery by 2027
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